Mailroom / vs BetterMerge
Mailroom vs BetterMerge:
the free alternative.
BetterMerge is a straightforward mail-merge add-on for Gmail aimed at people who want personalised sends without a heavy tool. Mailroom targets the same simplicity but as a standalone web app, so there is nothing to install and no reduced free tier — you get Gmail's full daily allowance from the start.
TL;DR
Pick Mailroom if
- 300/day free, or Gmail's full 500 on Pro
- No add-on to install or keep updated
- Nothing breaks when Gmail changes its interface, because we use the official API
- Markdown composing that renders both an HTML and a plain-text copy
- Reusable templates at no cost
Pick BetterMerge if
- Composes inside the Gmail window you already have open
- Shorter path if you only ever send to a handful of people
- Distribution through the Workspace marketplace
Feature-by-feature comparison
BetterMerge is a lightweight Gmail mail-merge add-on, priced at Paid plans for higher volume, with a free tier of Limited daily quota on the free plan. BetterMerge runs as Google Workspace add-on for Gmail.
| Mailroom | BetterMerge | |
|---|---|---|
| Price to send 500/day | Free | Paid plan |
| Install required | None | Gmail add-on |
| Composes inside Gmail | No (web app) | Yes |
| Mail merge tags | Yes | Yes |
| Scheduled sends | Yes (free) | Varies by plan |
| Open tracking | Yes (free) | Varies by plan |
| Unsubscribe + suppression list | Built in (free) | Varies by plan |
| Templates | Yes (free) | Varies by plan |
FAQ: switching from BetterMerge
Why would I use a web app instead of a Gmail add-on?
Add-ons run inside Gmail's interface, so they depend on it not changing and need permission to modify what you see. Mailroom talks to the official Gmail API from its own page, which means nothing to install, nothing to update, and no add-on breaking after a Gmail redesign.
Does my email still come from my own address?
Yes. Mailroom sends through your own Gmail account using the gmail.send permission, so recipients see your address and the message carries your sender reputation exactly as if you had typed it.
Save the Paid plans for higher volume and just send the email.
Connect Gmail, upload your CSV, hit send. 300 a day free.
Start with Mailroom